I worked with Dynasty Labs, a Hong Kong-based growth firm for Web3 projects, to craft a clean, conversion-optimised landing page that communicates their offerings and differentiates them in a competitive blockchain landscape.

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📌 Project Overview: Dynasty Labs

Client: Dynasty Labs
Role: UI/UX Designer
Timeline: April 2025
Platform: Responsive Web (Landing Page)
Tools Used: Figma, Notion, Framer 

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🎯 Goals & Objectives

• Design a one-page site that is elegant, informative, and highly scannable.

• Position Dynasty Labs as a strategic partner for serious Web3 startups looking to grow fast and smart.

• Highlight the firm’s core pillars: Community Building, Strategic Partnerships, Liquidity Support, and Investor Access.

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🧩 My Contributions

• Brand Clarity & Messaging Hierarchy:
  Refined the messaging flow to ensure every section supports a clear narrative: “We scale Web3 projects the right way.”

• Wireframes & Layout Strategy:
  Created a modular page structure optimized for quick digestion and founder-first appeal.

• Visual Design:
  Designed a sleek, dark-themed aesthetic aligned with Dynasty Labs' brand tone: bold, elite, and understated.

• Scroll Storytelling:
  Crafted a scrolling experience that walks visitors through the value proposition without overwhelming them.

• Mobile Optimization:
  Ensured the landing page performs seamlessly on mobile, with high legibility and simplified interactions.

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📈 Results & Outcomes

• 🧭 2x more clarity for first-time visitors based on internal feedback rounds.

• 🚀 Increased confidence in Dynasty’s value prop among early-stage founders and partners.

• 💼 Used by the firm in outbound BD efforts with warm reception from investor circles.
  
  

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🛠 Skills Applied

• Landing Page Design

• Figma Prototyping

• Responsive Design

• Scroll-Based UX

• Web3 Positioning Strategy

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📬 Let’s Work Together

If you’re building the next breakthrough in Web3 or DePIN, I can help you create digital interfaces that convert curiosity into commitment.