I worked with the team behind the African Blockchain Festival, a flagship pan-African blockchain conference, to design and develop a fully responsive, multi-page WordPress website that communicated the festival’s mission, showcased its speakers, and drove registrations ahead of the November 7–9 event in Kigali.

📌 Project Overview: African Blockchain Festival
Client: Africa Blockchain Festival Organization
Role: Product Designer & WordPress Developer
Timeline: April – November 2025
Platform: Responsive Web (Full Website)
Tools Used: Figma, WordPress, Elementor, Notion

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🎯 Goals & Objectives

• Design and build a professional, multi-page website that clearly communicates the festival’s purpose, impact, and activities.

• Enable seamless access to all event details including agenda, speakers, venue, sponsors, and tickets.

• Strengthen the brand identity of the festival as a credible, continent-wide blockchain gathering.

• Ensure the website scales effectively from early information release (April) to the event week in November.

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🧩 My Contributions

• Information Architecture & Page Structure:
  Planned a clear, intuitive navigation system and multi-page layout covering all festival needs: Home, About, Speakers, Agenda, Partners/Sponsors, Venue, Tickets, Contact.

• UX Writing & Content Arrangement:
  Worked with the organizing team to structure content that educates visitors about the festival’s mission and highlights Africa’s growing blockchain ecosystem.

• Visual Design:
  Created an energetic, modern visual identity inspired by Africa’s tech-forward culture—balancing bold colours, clarity, and professionalism.

• WordPress Development:
  Implemented the full site in WordPress using Elementor, developing custom sections and reusable blocks to streamline updates throughout the event timeline.

• Event-Focused Functionality:
  Integrated ticket links, speaker profiles, schedule modules, and sponsor showcases, ensuring the site supported both marketing and attendee information needs.

• Mobile Optimization:
  Ensured every page performed flawlessly across devices—essential for on-the-go users and conference attendees viewing schedules on mobile.

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📄 Pages Designed & Developed

• Home: Hero messaging, festival overview, highlights, call-to-action.

• About: Mission, vision, why the festival matters, brand story.

• Speakers: Speaker grid with photos, profiles, and session details.

• Agenda: Three-day conference schedule with easy scannability.

• Partners & Sponsors: Tiered sponsor display and partnership information.

• Venue & Travel: Location info, maps, and tips for visitors coming to Kigali.

• Tickets: Ticketing info, pricing, and external purchase integration.

• Contact: Inquiry form and communication details.

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📈 Results & Outcomes

• Professional online presence that positioned the festival as one of Africa’s leading blockchain conferences.

• Increased visitor engagement as the event approached, supported by scheduled content updates from April to November.

• Clear information architecture that made ticket acquisition and schedule viewing seamless for attendees.

• Platform used successfully for partner outreach, speaker announcements, and community activation.

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🛠 Skills Applied

• UX/UI Design

• WordPress Development

• Responsive Design

• Multi-Page Website Architecture

• Content Strategy

• Event Experience Design

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📬 Let’s Work Together

If you need a website that is clear, fast, conversion-focused, and event-ready, I can help you turn ideas into polished digital experiences that scale.