Samuel Fasipe

Product Designer | UI/UX Expert | Web3 Creative Strategist
 📍 Lagos, Nigeria 
✉️ sammyfash1@gmail.com 
🌐 www.sammyfash.com
 🔗 LinkedIn | X (Twitter)

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Professional Summary

Innovative and impact-driven Product Designer with over 8 years of experience building scalable, intuitive, and visually compelling digital products across fintech, blockchain, and Web3 ecosystems. Proven ability to lead design strategies that enhance user engagement, strengthen brand identity, and contribute to funding milestones. Known for translating complex technical goals into beautiful and usable interfaces — from developer tools to ecosystem websites.

Skilled in UI/UX design, product design, graphic design, and digital branding, with a track record of working with fast-growing startups and blockchain hubs across Africa, the US, and Europe.

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Professional Experience

Lead Designer, ICP Hub Kenya 🇰🇪 | Nairobi, Kenya (Remote)
May 2023 – Present
https://icphubkenya.io | @icphub_KE

• Designed and launched the official website and visual identity for ICP Hub Kenya, the primary ecosystem hub of Internet Computer in East Africa.

• Created all social media designs and branding materials, driving community growth and stakeholder engagement.

• Helped position the hub as a DFINITY-backed success story, contributing to over $500k+ in ecosystem grants.

• Delivered responsive, mobile-optimised UI designs reflecting both global Web3 standards and local relevance.
  
  

Key Achievements:

• Elevated brand credibility among African Web3 communities and international stakeholders.

• Improved developer and partner onboarding through intuitive navigation and compelling CTAs.
  
  

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Product Designer, ICP Hub USA 🇺🇸 | Contract
Feb – Mar 2025
 https://icp-hub.us | @icphub_US

• Designed the official website UX/UI and social media creative suite for the US arm of ICP’s global expansion.

• Crafted responsive layouts and Figma prototypes tailored to developer audiences, investors, and new partners.
  
  

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Visual Designer , ICP Hub Germany 🇩🇪 | Contract
Mar – Apr 2025
 @icphub_DE

• Delivered Web3-focused graphic content for ICP Germany’s Twitter/X campaigns and online community programs.

• Maintained visual consistency across ICP’s European hub presence through branded visuals and templates.
  
  

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Web Designer , Africa Blockchain Festival | Remote
Apr 2025
 https://africablockchainfestival.com

• Designed the event website for one of Africa’s most recognized Web3 conferences.

• Delivered a conversion-optimized layout that clearly presented speakers, sponsors, tickets, and the event schedule.

• Site used as a key outreach asset to attract high-level sponsors and international speakers.
  
  

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Product Designer, THNDR Games (Contract)
February 2023 – April 2023
 🔗Linkedin

• Led UI design for Bitcoin Blocks, a casual play-to-earn game built on Bitcoin.

• Contributed to interface logic, gaming dashboard visuals, and user progression UI — culminating in a successful game launch and positive community feedback.

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Visual Designer → Product Designer, Bitnob | Lagos, Nigeria
2018 – 2022

• Started as a graphic designer, owning the full creative suite for Bitnob’s early-stage brand, social channels, and campaigns.

• Promoted to UI/UX & Product Designer, working directly with the product and engineering teams to design interfaces for the core app and supporting dashboards.

• Played a significant role in Bitnob’s brand elevation, contributing to user trust, investor appeal, and product traction.

Key Achievement:

• Supported Bitnob’s journey to secure over $5M in venture funding, by shaping a professional, credible product experience.
  
  

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Core Skills

• Product Design (Web, Mobile, Dashboard)

• UI/UX Strategy (User Flows, Wireframes, Prototyping)

• Graphic Design (Social Media, Campaigns, Banners)

• Brand Identity Design (Logos, Typography, Web3 Visual Systems)

• Design Tools: Figma, Adobe Creative Suite, Webflow, Notion, Framer, WordPress, Canva, Rive, 

• Web3 Familiarity: dApps, Ecosystem Sites, Developer Hubs, Token Projects

• Cross-functional Collaboration: Working with engineers, marketers, and founders
  
  

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Selected Projects

• ICP Hub Kenya: Web & branding design for DFINITY-backed ecosystem hub
  

• Bitnob App: UI/UX design for consumer-facing African fintech app
  

• Africa Blockchain Festival: UX design for event marketing and ticketing flow
  

• ICP Hub USA: Strategic product UI for developer engagement in the US
  

• ICP Hub Germany: Design systems for social storytelling and audience building
  
  

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Education

B.Sc. in Urban Design 
Obafemi Awolowo University, 2021