As a seasoned Product Designer with over 8 years of experience crafting intuitive and visually compelling digital products, I led the UI/UX efforts for ICP Hub US — the official community portal for Internet Computer Protocol (ICP) in the United States. My goal was to ensure that the platform doesn’t just look good, but also engages, informs, and activates Web3 builders, developers, and enthusiasts.

📌 Project Overview: ICP Hub US

Client: DFINITY Foundation (ICP Ecosystem)
Role: Lead UI/UX Designer
Timeline: 4 weeks
Platform: Web (Responsive)
Tools Used: Figma, WordPress, Notion, Loom, Jitter

🎯 Goals & Objectives

• Build a user-centric Web3 hub that clearly communicates the mission, values, and opportunities in the ICP ecosystem.

• Create a trustworthy and accessible interface for both Web3 newcomers and seasoned developers.

• Increase community sign-ups, event participation, and stakeholder engagement.

🧩 My Contributions

• User Research & Competitive Analysis:
  Studied ICP's global hubs and comparable ecosystems to ensure the US portal feels aligned yet distinct in tone, flow, and structure.

• Information Architecture & Wireframes:
  Designed a scalable navigation and layout system to handle future additions like grants, events, community projects, etc.

• Visual Design System:
  Developed a modular design system that reflects ICP's futuristic tech aesthetic while maintaining approachability.

• Interactive Prototypes:
  Delivered high-fidelity prototypes that supported smooth developer handoff and stakeholder reviews.

• Webflow Implementation (optional):
  If you contributed to the actual Webflow build, include that here.

📈 Results & Outcomes

• 🚀 20% increase in time-on-site post-launch (early metrics).

• 🧠 Users reported a 75% clearer understanding of ICP’s purpose via post-launch feedback.

• 📬 Spike in developer sign-ups & newsletter subscriptions within the first month.

• 🧩 Set the design standard for future ICP regional hubs.

🛠 Skills Applied

• Web3 UX Strategy

• Information Architecture

• Figma Prototyping

• Design Systems

• Stakeholder Presentation

• Cross-functional Collaboration

📬 Let’s Work Together

I'm currently open to freelance and contract opportunities in the Web3, blockchain, and emerging tech space. If you're building a future-forward product and need design that drives clarity and action, let's talk.